design & research
Educational Brochures
Role: Graphic Designer, Layout Designer
Tags: Print Design, Educational Materials, Branding, Visual Communication
Tools: Adobe Photoshop, Adobe InDesign
Project Overview
This project involved the design of two educational brochures - Empowers USA and the
West Virginia Workforce Pipeline - developed in collaboration with the West Virginia University Institute of Technology’s Computer Science Department.
Each brochure was created to communicate program missions, objectives, and opportunities to prospective students in a clear, engaging format.
Scope
The project focused on brochure design for academic outreach and student engagement. Layouts were structured to present key information accessibly, using clear hierarchy, balanced composition, and visuals aligned with university branding.
Both brochures were optimized for digital and print distribution, ensuring versatility across marketing channels.
Process
The design process emphasized clarity, consistency, and student-centered communication. Typography, color palette, and imagery were selected to align with West Virginia University Institute of Technology's institutional branding while maintaining readability and visual appeal.
The final designs achieved a cohesive academic tone that balanced professionalism with accessibility, supporting both recruitment and informational goals.
