design & research
Logo Design for Fictional Brands
Role: Graphic Designer, Visual Concept Developer
Tags: Brand Identity, Concept Design, Illustration, Symbolism
Tools: Adobe Illustrator, Adobe Photoshop, Procreate (for sketch ideation)
Project Overview
This collection presents four conceptual logo designs developed for fictional brands across varied industries. Each logo explores how visual language can convey brand personality, values, and emotional tone through form, color, and symbolism.
The series emphasizes versatility - from corporate refinement to adventurous energy, Illustrating the creative process of transforming abstract brand identities into distinctive visual marks.
LightHouse Investing
A lighthouse with beams of light symbolizes guidance and clarity, reflecting the company’s mission to navigate the financial landscape. Clean lines and a professional color scheme embody trustworthiness and stability.
PENG Wine
A penguin holding a wine glass adds a playful, elegant touch to this wine brand, blending luxury with approachability. Ornate details and classic tones enhance its charm, appealing to wine enthusiasts.
PHIP Snowboard Goggles
A minimalist design of snowboard goggles with mountains in the lens represents adventure and quality. The monochrome palette and bold lines emphasize functionality and a connection to the outdoor lifestyle.
Reddy Rose San Francisco
A red rose flanked by red and white wine glasses conveys sophistication, aligning with the brand’s name and focus on fine wines. Simple, stylized elements create an elegant look that appeals to wine lovers.