design & research
Bringing Persian Tradition
to a Modern Audience
Role:
Tags:
Tools:
Details:
Brand Designer, Photographer, Content Creator, Social Media Manager
Brand Identity, Photography, Graphic Design, Marketing, Storytelling,
Website Design
Adobe Photoshop, Adobe InDesign, Canon/Sony Camera Systems
Ongoing freelance collaboration with Kelly’s Persian Food, a family-run culinary business based in Lewisburg, West Virginia. Responsible for developing and maintaining the company’s brand identity, marketing materials, photography, and social-media presence across digital and print platforms.
Project Overview
Kelly’s Persian Food is a family business sharing authentic homemade Persian cuisine with the community of Lewisburg, West Virginia. Inspired by the warmth and generosity of Persian culture, the brand celebrates tradition through color, storytelling, and design that invite customers into a sensory journey.
Serving both local residents and regional markets, Kelly’s has grown from a small family kitchen into a recognizable market brand. As the creative lead, the focus has been on shaping a cohesive visual voice - designing the logo, menu systems, banners, handouts, and website while creating original photography, video content, and social-media campaigns that capture the beauty of Persian food and culture.
The result is a distinctive, community-rooted identity that blends handcrafted authenticity with professional polish, helping the business expand its reach, streamline orders, and build meaningful connections with its audience.
Brand Story & Visual Identity
The brand identity for Kelly’s Persian Food draws from Persian artistry and family tradition, using geometric floral patterns and vibrant colors to express authenticity and warmth.
The logo and business card highlight a blend of cultural detail and modern clarity, creating a professional yet handcrafted look that represents both heritage and home.
Every visual element was created with accessibility and familiarity in mind, bridging Persian culture with the welcoming tone of a local family business. The design invites customers to experience something new while feeling part of a shared community story.
Menu & Print Design
To support Kelly’s Persian Food at local farmers markets and community events, a series of printed materials were created to present the brand consistently and clearly.
The menu PDF offered customers an easy way to browse available dishes and place preorders, which became a key tool for managing high-volume requests.
Complementing the menu, a brochure and event banner were designed to introduce the business at markets and public gatherings.
The goal was to capture attention quickly while maintaining an authentic, handmade feel that reflected the care behind every meal. Together, these pieces helped establish a cohesive, trustworthy visual presence across all touchpoints.
Multimedia Content Creation
Visual storytelling has been central to Kelly’s Persian Food’s growth and connection with its audience. Every photo and video was crafted to highlight the care, freshness, and cultural richness behind each dish, from detailed close-ups of ingredients to wider lifestyle shots that show the warmth of family and community.
Social media content blended original photography with simple motion and collage-style edits, giving each post a handcrafted and approachable feel.
These visuals not only showcased the beauty of Persian cuisine but also built a consistent and relatable brand voice that customers recognized across platforms.
Social Media & Design Strategy
Website Design & Development
Kelly’s Persian Food’s digital presence was built to feel warm, authentic, and community-driven. The brand’s website, social media, and visual content were designed to work seamlessly together, sharing one consistent tone, visual style, and story.
Kelly’s Persian Food’s digital presence was built to feel warm, authentic, and community-driven. The brand’s website, social media, and visual content were designed to work seamlessly together, sharing one consistent tone, visual style, and story.
Social Media Story Content
The website provided a clear and welcoming platform for customers to explore the menu, learn about Persian cuisine, and place orders easily, while Instagram and Facebook extended that same experience through storytelling, photography, and video.
Each post and story reflected the brand’s handcrafted charm, using original imagery, motion collages, and engaging narratives to build familiarity and trust.
This unified digital strategy turned
Kelly’s Persian Food into more than just a small business, it became a cultural experience shared both online and in person.
Social Media Story Content, with focus on boosting engagement
Outcome & Community Impact
Kelly’s Persian Food has grown from a small family kitchen into a beloved local brand, known for its authenticity, artistry, and community spirit. Through consistent visual design and thoughtful storytelling, the brand established a recognizable identity that resonates with both local customers and those discovering Persian cuisine for the first time.
The cohesive digital presence - from the website and menus to social media and event materials - not only enhanced the business’s visibility but also simplified the customer experience, making it easier to browse, order, and engage. Each design choice reflected care, culture, and connection, strengthening customer trust and loyalty over time.
Beyond its business success, Kelly’s Persian Food became a way to share Persian heritage with the people of West Virginia. It introduced new flavors and traditions while building bridges through shared experiences, heartfelt stories, and genuine interactions.
This project remains a personal milestone, demonstrating how design can serve as a bridge between cultures, turning food into a medium for storytelling, belonging, and human connection.